Aeonian Brand Identity
Project introduction
Aeonian is a techwear brand with a mission to develop sustainable fashion apparel - creating clothes for the next century, not the next season.
They are passionate believers that exploration isn't confined to remote landscapes—it's a mindset that thrives wherever the boundaries blur.
Aeonian fuse streetwear aesthetics with cutting-edge technologies to craft gear that defies convention. Their apparel not only meets but exceeds the demands of rugged terrains and urban streets alike, blurring the lines between these two worlds seamlessly.
Sadly the project got discontinued in an early stage before really seeing the light of day.
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Project information
Year
2020
Client
Aeonian
Role
Brand Designer
Agency
Parabolic
The logomark is inspired by wild-flowing rivers, streetwear aesthetics, and the 'pause' symbol from software and physical media. It symbolizes technological innovation and the importance of taking a moment to breathe in the middle of life's rush and hurry.
An early exploration of an expressive imagery style. The style evokes the idea of clothing that transcends boundaries, both physical and psychological. It suggests attire that empowers the wearer to feel unrestricted, free from limitations or constraints. The concept imagery is created with AI (Midjourney) from their original sketches.