Dimo Brand Identity

Project introduction
DIMO stands for Digital Infrastructure for Moving Objects. The DIMO platform allows users to store vehicle data on the blockchain and earn DIMO tokens as a reward when the data is utilised.

Users earn when their vehicle is connected to the DIMO app, when they share their data through the DIMO app, contribute to the network by referring friends or building apps built on the DIMO platform, and when their data is accessed by companies and developers using the DIMO platform.

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Project information
Year
2021
Client
Dimo
Role
Brand & Digital Designer
Agency
Parabolic
The logomark draws inspiration from the dynamic involvement users have with Dimo, symbolizing their connectivity with the platform, the roads driven, and the data accumulated.