Januar Brand Identity
Project introduction
Januar provides infrastructure for crypto businesses bridging the gap between the traditional centralised financial system and the new decentralised financial system.
The company provides easy, compliant and secure access to crypto markets through its account and payment solutions.
With a flying start in 2021 Januar received a historic license from the Danish FSA and raised €1.6M from byFounders and industry experts. In 2022 the company went on to raise a €6M seed-round from international investors, which was the largest in Danish history at the time.
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Project information
Year
2021-2024
Client
Januar
Role
Brand & Digital Designer
Agency
Parabolic
Born from the idea of an decentralized digital currency and inspired by Roman mythology.
The name Januar derives from the Roman God Janus. He is the God of beginnings, gates, transitions, time, duality, doorways, passages, frames, and endings. He is usually depicted as having two faces. One looking to the past and one looking to the future.
Roman myth says that Janus was the first (among the gods or humans) to mint coins.
The name Januar derives from the Roman God Janus. He is the God of beginnings, gates, transitions, time, duality, doorways, passages, frames, and endings. He is usually depicted as having two faces. One looking to the past and one looking to the future.
Roman myth says that Janus was the first (among the gods or humans) to mint coins.
A custom iconography collection was developed as a part of Januars services and product range. The collection helps create coherence throughout all offerings while giving them their own visual identity.
Each icon is carefully created and overly simplified to represent Januars comprehensive products and services. The green gradient plays a vital role by visualising the feeling of movement. The feeling of movement is different in each icon and signifies something unique related to the product it represents.
Each icon is carefully created and overly simplified to represent Januars comprehensive products and services. The green gradient plays a vital role by visualising the feeling of movement. The feeling of movement is different in each icon and signifies something unique related to the product it represents.
An immersive digital experien with animation as storytelling.
Januar makes money movement seamless. We defined a strong animation language as a core element in Januars brand system. Through basic shapes and a compact color palette with an array of tones we are able to tell complex stories in simple way.
Januar makes money movement seamless. We defined a strong animation language as a core element in Januars brand system. Through basic shapes and a compact color palette with an array of tones we are able to tell complex stories in simple way.
We built correctly from the start.
The core benefit of design systems is that it helps create a unified language that stays consistent between the design and development processes and eliminate repetitive tasks. Built for scale. By utilising a collection of resuable components and a set of guidelines the team can create thoughtful product experiences by a rapid pace.
